Cordura® brand’s 50th year anniversary is a tremendous milestone in the history of high performance fabrics!
In preparation for their anniversary, we launched a collaborative effort to expand the possibilities in the use of Cordura®. I began by identifing three macro trends that are relevant in the lives of consumers today. Visual themes were developed into rich storytelling concepts through the use of photography and graphic elements. This body of work is then shared with designers and supplier partners to evolve their creativity and innovation capability. As the concepts are translated into new performance products, this is an opportunity that will open up entire new paths for Cordura® brand and their collaboration partners. Our effort will certainly catapult the brands forward in many new ways!
Congratulations Cordura® brand! I’m looking forward to the next chapter in your history book!
Follow this link for more details! http://www.cordura.com/en/fashionxfunction/imagination_without_limitation.html